The success of the marketing process depends on several elements, including the use of best market research tools that help identify the audience’s opinions about advertising campaigns or products, and based on those opinions, development and improvement are carried out.
Conducting research and studying the market before starting the project is an important element and a strengthening factor because it provides users with the necessary information to orient towards the public’s desire and avoid mistakes that cause public aversion. Here we will list the most important market research tools for startups you need:
Best Market Research Tools
1.STATISTA
It is one of the tools that helps in the research process to obtain valuable and comparable market data, in addition to providing a market research insights for each industry, which helps the user to understand the project and guide him towards the ways of success
Pros
- Offers reliable content.
- Estimating the market potential through revenue and growth.
- Comprehensive coverage of markets and regions.
- Creating infographics
Cons
- There is no artificial intelligence search
- Bad service by the support team
- The price is expensive.
Price
In this tool there is a free basic level through which you can get free statistics and download in PNG format, as for the subscription, it starts from$ 149 at the first level from$ 959 at the professional level.
2.SOCIAL MENTION
One of the tools that contribute to raising the efficiency and efficiency of the marketing process by obtaining the necessary information to know the target audience and thus focus on it and direct response advertising campaign towards it, this tool is easy to use, it is enough to enter the keyword to get a lot of information
Pros
- Knowledge of your target audience helps you decide the appropriate
- Attracting the audience and increasing interaction
- Monitor people’s opinions about the brand
Cons
- If a brand name is popular, it’s hard to track it down
- Limited free period
Price
This tool gives a free trial period of only 7 days, but the subscription cost starts from$ 79 up to$ 399 depending on the level.
3.TABLEAU
Tableau is an artificial intelligence tools for research that helps you analyze and understand data in a simplified and smooth way, in addition, it can deliver your product to the user audience and thus get more interaction and increase sales
Pros
- Supports Excel Excel files.
- There is a data merge option.
- User-friendly user interface.
- Case study and evaluation.
Cons
- There is no option to schedule data.
- It takes a long time to work on it.
- Limited ability to process raw data.
Price
The cost of subscribing to this tool starts from$14.
4.MELTWATER
It is also one of the tools used in the field of marketing, as it conducts continuous research to keep the user up to date with developments and what are market trends in business, in addition to discovering people’s feedback about the brand.
Pros
- Development of the marketing advertising campaign.
- Simplify tasks and strengthen the brand.
- Enhance brand awareness and increase revenue.
- Discover the perfect influencers for the advertising campaign.
- Search via artificial intelligence.
- Preparation of comprehensive reports.
Cons
- The user interface is complex.
Price
There is a 14-day free trial period for which no credit card is needed, and the subscription cost starts from$ 90 per month.
5.LOOP11
It is considered one of the well-known tools for user experience testing methods in order to obtain information confirming that the Website is easily used by the public, which helps to make decisions in matters related to designs after obtaining statistics and reports supporting a particular design.
Pros
- Great user interface and easy to use
- Data collection
- The possibility of creating projects
Cons
- Sometimes there can be delays in completing tasks.
- The price is high and there is no flexibility in dealing, the payment is not made according to the use, but is fixed.
- Limited free period.
Price
This tool allows you to do a free trial for 14 days, this is done by entering email only, but the subscription cost starts from$ 199 per month when paying monthly and from$ 179 per month when paying monthly.
6. Other marketing research tools
- Typeform tool: this tool allows one to get a direct answer from the target audience, which leads to strengthening the strengths of marketing projects and removing weaknesses based on the opinion of users.
- Temper tool: follows a great method to find out the opinions of the target audience and users through the use of smileys (smiley face, sad face, etc.) to find out the consumer’s feeling about the brand and the product, so we can improve the product or problem based on the opinion of the audience.
- Paper form: also, one of the tools that is useful in obtaining public opinions about the product, the subscription cost starts from$29.
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