In 2024, marketing heavily relies on data about competitors, market trends, and customer feedback. While sourcing this information manually is challenging, AI simplifies the process by quickly aggregating data at scale.
Techniques like sentiment analysis help analyze product reviews, while competitor intelligence keeps brands informed about rivals.
AI also enhances marketing ROI through better targeting and assists in creating SEO-optimized content. As many data manipulation tools now incorporate machine learning and automation, businesses are likely to use multiple AI-powered solutions.
We have compiled the most important AI marketing tools, hoping that they will be of effective value in developing the marketing process for any project.
1.Jasper AI
Specialization: Copywriting
Jasper AI is an artificial intelligence system that aims to provide advanced language processing capabilities. Based on a given stimulus.
Its mission is to understand and produce human-like text. Deep learning techniques are used by Jasper AI, which has been trained on massive amounts of text data to produce logical and context-appropriate responses.
Whether you’re looking to write copy for email campaigns, product descriptions for e-commerce products, blog posts, or landing page text, Jasper can do it all.
Jasper is capable of creating a wide range of content, including copy for email campaigns, product descriptions for e-commerce, blog posts, and text for landing pages.
2.Surfer SEO
Specialization: Content writing
Surfer SEO is a comprehensive content optimization tool designed to enhance your content’s search engine ranking. By analyzing your existing content or providing guidance for new pieces, Surfer SEO equips you with actionable insights to improve your content’s visibility and organic growth.
Surfer SEO system will give you actionable insights by highlighting the top-ranking keywords, suggest a content outline structure, and even define image density for your piece.
Integrations are available with other content marketing tools like Jasper, WordPress, Google Docs, and more.
3.Albert.ai
Specialization: Digital advertising
Advertising is inherently hit-and-miss, but AI has transformed that landscape. Albert personalizes and optimizes ad content across various platforms, such as Facebook, YouTube, Google Ads, and Bing.
Albert.ai serves as a testing ground for refining campaigns, uncovering overlooked channel opportunities, and reaching new demographics. This leads to more relevant and efficient ad campaigns.
4.FullStory
Specialization: Digital experiences
Fullstory defines digital experience as the journey a site visitor takes from their initial visit to conversion or (dismissal).
Fullstory uses AI to track every cursor movement, click, and page visit, creating a comprehensive “story” for each visitor. These stories can be analyzed alongside thousands of others to uncover insights.
By harnessing the processing power and scalability of AI automation, Fullstory can identify opportunities and errors much faster than human observers. They claim that users can achieve cost savings, retain more customers, and significantly enhance their website’s user experience.
5.Zapier
Specialization: Automating tasks
Zapier serves as the Lego of tech stack and process integration, enabling users to create connections and marketing automations across thousands of systems.
This tool enhances efficiency, saves time, minimizes repetitive tasks, and reduces costs by allowing the creation of customized workflows that link actions in one system to automated processes in others.
Users can design these automations, known as “zaps,” without any coding knowledge, and benefit from available templates to streamline the process.
The AI operates behind the scenes, interpreting signals that trigger processes with a level of speed and efficiency that surpasses any human team’s capabilities.
6.DALL·E 3
Specialization: Image creation
Visual assets are essential for marketers, especially for tasks like blog post images and quick client videos. AI image generators, such as DALL·E 3, can create unique, customizable images that suit your brand. It’s user-friendly and offers image editing options.
OpenAI provides an API that lets developers integrate DALL·E with other apps, enabling automated image generation via tools like Zapier.
7.Campaign Assistant
Specialization: Creating engaging copy
Campaign Assistant is a tool that creates engaging landing pages, marketing emails, and ad copy for Google, Facebook, LinkedIn, and Instagram.
Campaign Assistant offers a valuable feature that allows users to create a succinct overview of their campaign objectives, target audience, and desired tone. Additionally, it can swiftly produce engaging copy for various marketing materials, enabling more efficient scaling of marketing campaigns.