In the competitive world of digital marketing, personalized email campaigns stand out as a powerful tool to engage your audience and drive results. Tailoring your email content to the individual needs and preferences of your subscribers can significantly enhance your marketing efforts.
Why is email marketing important?
Personalization in email marketing goes beyond just addressing the recipient by their first name. It involves creating content that is relevant to the individual’s interests, behaviors, and past interactions with your brand. Here are some compelling reasons why personalized email campaigns are crucial:
1. Increased Engagement
2. Enhanced Customer Experience
3. Improved Conversion Rates
4. Reduced Unsubscribe Rates
best email marketing services
1. MailerLite
MailerLite is one of the go-to email marketing services thanks to its ease of use and ease of delivery. MailerLite offers a wide range of email marketing features. This includes email forms, landing pages, and automation, all of which you can test even on their free plan.
MailerLite pros
- Excellent Deliverability
- Creating single-trigger email automations on the free plan
- Flexible segmenting and grouping features
- A/B-testing
- Creating blog and store pages
The cons
- MailerLite requires a fee to use its email and landing page templates.
- The email automation functions could be more sophisticated
- drag-and-drop control isn’t flexible
Price
- Starter: Free
- Premium: 24$/month
- Enterprise: By request
2. GetResponse
GetResponse has a comprehensive set of email marketing features, from precise list segmentation to a landing page builder, as well as advanced automation.
GetResponse features
- The landing page builder is more flexible.
- Drag-and-drop elements are more smoother.
- It includes an AI website builder.
- A wide range of email and landing page templates is available.
- The conversion path feature is a helpful aid in setting up landing pages, email forms, and automated email paths to gather and convert email leads
The cons
- Deliverability scores are unimpressive
- Website builder doesn’t support blog pages.
- It does not have native e-commerce features.
Price
- Email Marketing: 19$/month
- Marketing Automation: 59$/month
- Ecommerce Marketing: 119$/month
- Max: 1099/month
3. ActiveCampaign
ActiveCampaign’s landing page builder may be good enough for helping you with email marketing lead generation. Be ready to invest in creating landing pages with ActiveCampaign, as it doesn’t offer a free plan.
ActiveCampaign features
- Advanced automation features, this involves activating your automation when someone visits a specific webpage or responds to your email.
- The platform provides detailed reports for your email campaigns, forms, automations, and additional feature
- Reliable email deliverability
The cons
- The landing page builder is only available on the Plus plan or higher.
- It is not possible to create a complete business website using the platform.
- ActiveCampaign does not offer a free plan.
Price
- Plus plan: 49$/month
- Pro Plan: 79$/month
- Enterprise plan: 145$/month
4. Mailchimp
Mailchimp began as an email marketing platform, but it now offers a wide range of features, including landing page creation, social media management, digital ad generation, and even a website builder.
The pros
- easily drag and drop tool
- A variety of options for tracking the landing page traffic
- You can build an ecommerce store for selling products
The cons
- Email sending and calling limits are low in the free plan
- There are only nine landing page templates
Price
- Free plan allows you to create landing pages and offers limited email marketing for up to 500 subscribers.
- Essentials plan removes Mailchimp branding and includes 24/7 support, starting at $13/month for 500 subscribers.
- Standard plan introduces automations and dynamic content, beginning at $20/month for 500 subscribers.
5. ConvertKit
ConvertKit provides various templates for email forms and landing pages to help expand your email list. Additionally, its robust visual automations allow you to guide subscribers through tailored email funnels. Plus, you can transform your emails into web pages and monetize access to them
ConvertKit features
- A user-friendly landing page creator builder.
- Tagging and segmenting features for organizing subscribers are highly effective and adaptable
- The paid posts functionality allows you to earn money from your content
The cons
- It can’t build a multi-page website.
- Landing page reporting is restricted to the total visitors and subscribers your landing page has attracted, as well as your conversion rate.
Price
- Newsletter: Free
- Creator: 1,339$/month
- Pro: 1,639$/month
– There are many other sites that provide email marketing services, such as: Podia, Squarespace, Constant Contact, benchmarkemail, sendlane and sendloop, you can try.