Marketing automation involves using software to streamline repetitive marketing tasks, such as email campaigns, advertising, and social media postings. The main goal is to enhance communication by leveraging customer data to create a better user experience.
By understanding customer habits and interests, businesses can interact on a more personal level, increasing qualified leads and sales while making marketing processes more efficient.
Let’s get to know the best marketing automation tools for 2024:
1.Brevo
Brevo offers a robust free plan that automates email, SMS, and WhatsApp, outperforming some paid options. Its workflow builder allows for complex automations with features like A/B splits and CRM updates.
The meeting scheduling feature is a standout, automatically creating customizable booking pages that sync with Outlook and Google calendars.
Brevo pros
- CRM meeting scheduler-marketing automation hybrid
- Automates 4+ marketing channels
- has a free plan
The cons
- The system is relatively simple and lacks flexibility
- Some features are paywalled behind higher tiers
Price
The service provides a free plan option, while the Starter plan is available starting at $9 per month.
2.Omnisend
Brevo offers a solid free plan, but its app is relatively simple. In contrast, Omnisend provides greater flexibility and a feature-rich free plan that includes many premium functionalities.
Omnisend allows for automation of email, push notifications, and SMS with a variety of pre-built workflows or custom options through an intuitive drag-and-drop builder.
It features customizable email templates, A/B testing, and an AI writing assistant. Even at the free level, users have unlimited access to advanced features like segmentation and customer profiles.
The Pros
- The app provides excellent support, including a comprehensive academy of resources for users to learn how to utilize its features effectively.
- Free plan comes with extensive features
The cons
- Narrowly focused on eCommerce
Price
Offers a free plan and the Standard plan start from $16/month
3.ActiveCampaign
ActiveCampaign stands out in marketing automation with its extensive pre-built automation library, catering to various industries and communication needs.
It uniquely offers workflows in multiple languages, making it ideal for global marketing. While the software is feature-rich and competitively priced, it may have more functions than necessary as users scale.
One of its highlights is the integration of AI tools, starting from the Plus tier. Plus predictive sending at the higher Pro tier. Its AI-powered automation building is accessible at all levels, allowing users to create workflows easily through a chatbot.
The pros
- AI functionality for email content generation, automation building and predictive email sending.
- Large library of multilingual workflow automations
The cons
- The service lacks templates for form creation
- Maybe overkill for basic users
- the predictive AI sending feature is restricted to only the two highest subscription tiers.
Price
- Starter: 15$/month
- Plus: 49$/month
- Pro: 79$/month
- Enterprise: 145$/month
4.HubSpot
HubSpot is a leading marketing software platform known for its extensive features, particularly its omnichannel automation, which requires an upgrade to the costly Marketing Hub Professional—making it less suitable for startups and small businesses.
Free and Starter plan users have access to basic marketing automation through Chatflows (custom chatbots), while more advanced features like Sequence automations and automated surveys are limited to higher-tier subscriptions.
The pros
- Marketing Hub integrates seamlessly with HubSpot’s CRM, CMS, customer service, and other solutions.
- Extensive yet very easy to use
The cons
- HubSpot can be quite expensive
- Only chatflows automations are available at free level
- For more advanced automation features, you may need to invest in a separate Hub specifically designed for those functionalities.
Price
The cost for Marketing Hub Professional starts at $900 per month when billed annually.
5.Klaviyo
Klaviyo stands out for its user-friendly drag-and-drop interface, allowing users to easily create and customize workflows, dashboards, and forms. The platform strikes a balance between being clean and functional, offering essential tools without overwhelming users with features. Klaviyo provides various pre-built workflow options aimed at preventing lost sales, nurturing subscribers, and enhancing customer loyalty.
The pros
- Big library of high-quality, customizable templates
- Good price for the services they offer
The cons
- The available workflow options are relatively limited
- Somewhat eCommerce-focused
Price
Offers a free plan and the Email plan start from $20/month.
– You can try many other tools specialized in marketing automation such as: Adobe Marketo Engage, Customer.io and Oracle Eloqua…etc.